Leading hybrid teams of designers (Junior to Senior) to deliver user-centered solutions that align with business goals. Skilled in managing client relationships, facilitating workshops, and collaborating with stakeholders and SMEs to drive impactful designs. Expertise includes team mentorship, developing scalable design systems, and ensuring accessibility compliance (WCAG). Adept at creating wireframes, prototypes, and high-fidelity designs while managing project timelines and budgets. Successfully led cross-functional projects, improving user engagement and operational efficiency, while fostering a culture of creativity and growth within the design team. Proficient in Figma, Sketch, and Agile methodologies.

Created strategies and creative assets for web / mobile applications across the user journey for multiple platforms and partners. Managed virtual usability studies testing multiple applications and processes. Actively feed ideas and suggestions on how to improve the UX for customers to leadership (AVP) and work directly with leadership to refine and roll out best practices.

Created low-fidelity web & mobile wireframes for new website. Delivered responsive website layouts as high-high fidelity comps to developer for implementation. Project lead for mobile application (MyHealth Toolkit) and facilitated monitored usability testing including recruiting, scheduling, and assigning task and questions.

Redesigned information architecture of public sector website to improve product discoverability and user experience. Created prototypes and design specifications for websites and applications working collaboratively with vendors and internal employees. Increased monthly visitor rate by 45% after new website was rolled out.

Developed websites and implemented visual branding strategies for organizations such as Foreign Objects(clothing brand), SoleLyfe (clothing brand), Posh Beauty Bar (Beauty line), Eden (refreshment) and Pulse Fitness (fitness). Directed and filmed over 20 music videos, commercials, films and documentaries. Projects successfully launched on platforms such as YouTube, Facebook and Snap Chat.